Google's search engine, alongside other major options such as Yahoo! and Bing, make use of algorithms based on your data to provide "personalized" experiences. However, browsing histories and search queries can be used to create crossover user profiles detailing our histories, clicks, interests, and more, and may become invasive over time. (Ever purchased a toaster and then see ads for toasters frequently? There's a reason for that.)
To prevent such data from being logged, consider using an alternative that does not record your search history and blocks advertising trackers. These options include DuckDuckGo, Qwant, Startpage, and the open source Searx engine.
If you wish to stay with your current browser you can also use software that bolts-on to your browser to enhance the privacy and security of your surfing activities.
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