Known as PII, this can include your name, physical home address, email address, telephone numbers, date of birth, marital status, Social Security numbers (US)/National Insurance numbers (UK), and other information relating to your medical status, family members, employment, and education.
Why does it matter? All this data, whether lost in different data breaches or stolen piecemeal through phishing campaigns, can provide attackers with enough information to conduct identity theft, take out loans using your name, and potentially compromise online accounts that rely on security questions being answered correctly. In the wrong hands, this information can also prove to be a gold mine for advertisers lacking a moral backbone.
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