Internet activity is monitored by an Internet Service Provider (ISP) and can be hijacked. While there is little consumers can do about attacks at the ISP level, the web pages you visit can also be tracked by cookies, which are small bits of text that are downloaded and stored by your browser. Browser plugins may also track your activity across multiple websites.
Why does it matter? Cookies are used to personalize internet experiences and this can include tailored advertising. However, such tracking can go too far, as shown when the unique identifiers added to a cookie are then used across different services and on various marketing platforms. Such practices are often considered intrusive.
Also: 'Carpet-bombing' DDoS attack takes down South African ISP for an entire day | Hackers breached A1 Telekom, Austria's largest ISP | Here's how to enable DoH in each browser, ISPs be damned
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